Fashion Can Make a Difference

Until now the relationship between the fashion industry and deforestation (to make rayon/viscose, modal and other wood cellulose fabrics) has been largely undocumented. But that’s all changed…

The bad news…We have a problem.

The good news…It’s resolvable. Fortunately, the clothing industry’s experience in developing solutions for other important social and environmental issues means that it is well equipped to help protect forests. Seventy million trees fall every year in the world’s endangered forests to make almost 5 million tonnes of viscose for fabric production. As large corporate consumers, the sector has the purchasing influence to ensure that orangutan, caribou and other endangered species habitat stays standing rather than ending up in the fabric supply chain and our wardrobes. Canopy is working with leading clothing brands and designers who have developed policies to eliminate endangered forests from their supply chains.

Find out how and who’s already making a difference. Canopy’s experience of partnering with the publishing and print sectors has shown us how quickly a wave of change can build solutions and transform a sector’s environmental impact. With the use of rayon projected to skyrocket in coming decades, now is the time for clothing industry leaders to take action. Doing so will not only avert devastating impacts to our climate and freshwater systems, it will give us fashion that is both kind on the eyes and the planet.

Join H&M, Inditex/Zara, Levis Strauss & Co., Marks & Spencer, EILEEN FISHER and other leading brands and be part of the solution.

*RISI. Dave Fortin. October 11, 2011. A record year for world cotton production means weakening demand in the global  dissolving pulp market.