Leading the Way

Momentum is building as more leading brands embrace change

Making a difference starts with ripples of energy and commitment. Like waves in the ocean, the energy grows in force and momentum, ultimately breaking through resistance to change the landscape.

By committing to help protect ancient and endangered forests, some of the world’s largest and most recognized clothing brands and retailers are building the groundswell behind this campaign. The support of these fashion icons benefits our communities, animals, forest ecosystems, climate, and everyone interested in sustainable fashion.

Together with Zara-Inditex and H&M, Levis Strauss & Co., Marks & Spencer, ASOS and Portico/Under the Canopy are bringing their commitment and supply chain influence to the Fashion Loved by Forest campaign.

Building momentum in concert with leading designers Stella McCartney, EILEEN FISHER and apparel companies prAna, lululemon athletica, Artizia and Patagonia, these leaders are tackling the hidden environmental cost of clothing. They are visionaries in a global initiative to phase out the use of endangered forest fibre in fabric.

These Canopy partner brands are charting a new course for the fashion industry – one that leads them away from sourcing from the world’s most rare and threatened forests. Some viscose producers are starting to step forward as well, engaging in dialogue with Canopy and their customer brands to work collaboratively on creating systemic change. More work lies ahead – but producers’ awareness of supply chain issues is increasing as a result of their customers’ clear messages of concern.

By developing forest-friendly purchasing policies, tracking which forests their fabrics originate from, taking steps to eliminate controversial forest fibre and investing in innovative alternatives, these global brands are leading the fashion and apparel sector for sustainable solutions at scale.

Join them in embarking on a path that will see fashion and apparel brands become champions for the world’s endangered forests. Read more about their work with Canopy in this report: A SNAPSHOT OF CHANGE: One Year of Fashion Loved by Forests.

If you’re a designer or clothing company – Join your colleagues and Canopy and be part of the next wave of progressive companies tackling this vital issue. Contact Canopy and set your brand on the path to becoming the next forest champion.

If you’re a fashion lover – Sign our CanopyStyle Pledge and love up the visionary designers and brands that are at the forefront of protecting ancient and endangered forests by giving them your support.

On the Path to Protect Forests